About Us.

Brook Farm General Store is an online homewares store. We believe that quality and beauty can and should go hand in hand with utility and function. We strive to find unique items for the home that embody our philosophy and lifestyle. When we opened our original store in Williamsburg, Brooklyn in 2009, our idea was to create a modern general store for our neighborhood, a place where we would provide the necessary items for your home. Things you need, but also want. We think you should like the things you have so that you will want to keep using them. 

Although our location has now changed, our philosophy remains the same. We sell simple, useful products that are well-made, long-lasting, and pleasing to both the hand and the eye. We care about both the quality of the materials and our environment. 

Brook Farm General Store is currently based in East Hampton, New York. We have occasional pop-up stores, but online is our main focus, while we continue to search for and create the best products we can. 

Brook Farm General Store is an ever-evolving concept, and a true representation of how we live and what we think.

You can follow us on: instagram  |  pinterest  |  facebook and sign up for our mailing list to learn about new products and promotions. 

We would always love to hear from you. If you have any questions, comments, or would just like to say hi, please send us an email at


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