Brook Farm General Store is the original modern general store. We opened in Williamsburg, Brooklyn in 2009, and have been searching the world for beautiful, well-made, useful objects ever since. We believe that quality and beauty can and should go hand in hand with utility and function, and we strive to find unique items for the home that embody our philosophy and lifestyle.

When we opened our original store in Williamsburg, our idea was to create a modern general store for our neighborhood, a place where we would provide the necessary items for your home. Things you need, but also want. We think you should like the things you have so that you will want to keep using them. 

Although our location has now changed, our philosophy remains the same. We sell simple, useful products that are made to last and pleasing to both the hand and the eye. We care about the quality of the materials and how they effect our environment. 

Brook Farm General Store is currently based in East Hampton, New York. We have occasional pop-up stores, but online is our main focus, while we continue to search for and create the best products we can. Brook Farm General Store is an ever-evolving concept, and a true representation of how we live and what we think.

You can follow us on: instagram  |  pinterest  |  facebook and sign up for our mailing list to learn about new products and promotions. 

We would always love to hear from you. If you have any questions, comments, or would just like to say hi, please send us an email at or call us tel - 631 604 6203